A British-American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear.

Reebok (RBK) Mission Statement

At Reebok, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brand’s unlimited creative potential.

Reebok (RBK) Vision Statement

Reebok is dedicated to providing each and every athlete – from professional athletes to recreational runners to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. 

Reebok‘s (RBK) Values

Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique ‘Reeword.’ The tone and manner allows the consumer to look at sport and lifestyle through our lens of ‘Ree.’


Sources:

  • https://www.reebok.ca/en/customer-service-company_information.html?consent-level=2
  • https://en.wikipedia.org/wiki/Reebok